You can outsource your lead generation to Merton Way. We can set up your email automation and campaigns. Help you choose the right platform. Create goals, design templates and landing pages, and craft persuasive and interesting emails. Then, we can help you think through your contact lists and CRM set-up. Train or brush-up your sales team on what to expect. Re-acquaint you and your marketers on how to best partner with us on incoming leads.
Maybe down the road you'll take the whole process in house. Maybe not. The point is, marketing automation is too important to let another day go by. Let Merton Way get you started. Or improve upon the progress you've already made. We are 100% transparent, running your system or as partners to ActiveCampaign and GetResponse. Either way, we ensure that your contacts and customers see and hear from you. And that your people remain engaged and enlighted, too.
ActiveCampaign and GetResponse are two of Merton Way's top partners. Our team also uses SalesForce, HubSpot, InfusionSoft, LeadPages, Microsoft Dynamics, MailChimp, and other leading systems.
We partner with leading platform providers. This keeps us aligned to a couple best-in-class systems for large-scale enterprises and small-to-medium businesses. Clients also have us login and use other CRM and email automation systems on a daily basis. Whatever your preference, the goal remains the same: consistent, creative optimization of your contacts and campaigns.
How does this work from a financial point of view?
Most clients engage Merton Way on a Marketing as a Service basis. We block hours and operate as your outsourced marketing department. We co-plan our goals, strategies and tactics. We establish reporting metrics. We are your virtual team.
Let's be honest. The turnover rate of marketing staff is the highest of any full-time position in America. More than 17% of marketing directors turnover each year, and other key marketing positions are right behind them. (Only HR comes in second in turnover in the U.S.)
If you are a new vice president of marketing or CMO, or a C-level leader, how will you ensure continuity in the marketing department? Merton Way's model provides U.S.-based marketing leadership, writers and other key staff on an affordable, consistent basis. Your team is managed by former corporate director, VP or CMO-level leadership who have operated budgets and overseen marketing departments.
Contact Merton Way. Beyond marketing automation, we understand the business-end of what marketing can and should do for your business.
Let's be honest. At 18%, marketing departments have the highest turnover rate in the United States. Merton Way is a stabilizing force that's creative and cost-efficient. As your transparent partner, we complement internal teams with our fully-managed, integrated model. Let's talk.Request A Quote