There is something special about a website by Merton Way. No, we do not claim to have the most developers in the world. We do not offer the cheapest websites. You will not get a website in a week. (And it won't look like it either.)
What's different about websites designed, written and built by Merton Way?
Our process includes tailoring the brand, images, content, and message to what your company is really about. The importance of your website to your future should go without saying.
Is your web content more important than web design?
Is the user experience (UX/UI) going to follow a template? Or will the design be based on how your buyers think and feel in real life? Are professional copywriting and proofreading built into the process. Or is the copy written "to fit" what the template dictates?
Will your photos and icons be hand-selected using a "mood board" process? Or do you get run of the mill stock images, like it or lump it? Will competitive websites be studied and matrixed to "box out" their selling propositions and make you stand out?
When you think about it, these questions speak to the kinds of content decision-making that tell us something: the content is more important than the design. Content emerges from an intimate understanding of the audience. It drives design, not the other way around. This upsets design purists who think of content as so much cattle. But studies prove that people read content. Content remains king. And content and copy remain the basis of commerce.
A picture speaks 1,000 words. But only copy and a working cart can close a deal. - Tim Gilbert, Merton Way
So, these are just a handful of considerations that we handle for you. Let's not bore you with the technical finery that can ensure faster load times and better search engine performance.
The end results are longer visits by your customers, stronger calls to action to get more leads, and all the little touches that make a website more effective.
WordPress, Joomla, WebFlow. These and other platforms offer wonderful web templates. Templates can speed development, they can be a source of inspiration and provide a solid foundation upon which updates and patches promise greater security and new features or enhancements.
Templates are nice. But you still need to be the best "you" to stand out in a crowd.
However, the danger is a kind of sameness. Our job at Merton Way is to leverage templates for their economy while infusing them with new life, so that your company and brand will stand out. You want the long-term value of templates, enabling control of your content and images while offering easier maintenance over time.
But we want to draw out of you some very real differences, too. What makes you unique? How can we put forth a bold new statement about your brand, products and services? That is the job of your website. Otherwise, you risk a blandness that renders your investment almost worthless.
Process is not a bad word. It does not mean it has to take months and months to build a new site. It does mean you get a website that is more original and one that truly speaks to your market.
Our process begins with a scope of work, where we listen to you, capture the hopes and dreams for the website or e-commerce site, and make sure everyone can clearly read and understand all the things it will say and do. Now, we have a roadmap and goals.
Read more about our web development process.
With a clear scope of work, our concepts can be boundless. Because they aim aggressively at your vision for the site.
Once we have fixed a direction for your website, we create concepts along with the words and images that embody your brand. Because we've grown to understand your company, vision, competitors and goals, your new site is already heading in new and exciting directions.
From here, we move into designs, approvals, production, testing and other steps. The process accelerates, and you grow more confident in the outcomes. You've had visibility into why and how we got to this point. You've had control over the little decisions leading to the big moment: the launch of your new site.
Let's be honest. At 18%, marketing departments have the highest turnover rate in the United States. Merton Way is a stabilizing force that's creative and cost-efficient. As your transparent partner, we complement internal teams with our fully-managed, integrated model. Let's talk.Request A Quote